Bachelor of Business Administration (Honours)

The Bachelor of Business Administration (Hons) programme is tailored to provide students an opportunity to further their studies in any business environment of their choice that leads to a successful career. Students can deepen their knowledge and skills through the areas of knowledge designed for specific career path.

Students will gain exposure in Management, Marketing, Entrepreneur, Economics, Finance, Information System and Business Analytics. These courses will help students to develop functional management and entrepreneurial skills to excel in any specialisation of their interest and fulfil market demand. 

Course Structure

Core Courses

• Principles of Management
• Microeconomics
• Business Accounting
• Principles of Marketing
• Macroeconomics
• English for Academic Purposes
• Organizational Behaviour
• Principles of Finance
• Human Resource Management
• Quantitative Methods
• Marketing Management
• International Business
• Corporate Social Policy
• Financial Management
• Economics for Business
• Talent Acquisition and Management
• Production and Operations Management
• Digital Business
• Supply Chain Management
• Strategic Management
• Management Information System
• E-Commerce
• Seminar in Global Strategy
• Research Methods
• Digital Marketing
• Ideation
• Discipline 1 – Elective 1
• Discipline 1 – Elective 2
• Discipline 1 – Elective 3
• Discipline 2 – Elective 1
• Discipline 2 – Elective 2
• Discipline 2 – Elective 3
• Industrial Training

University Core

• Falsafah dan Isu Semasa / Bahasa Melayu Komunikasi 2 (International)
  Penghayatan Etika dan Peradaban /
• Philosophy and Current Issues (international)
• Integrity & Anti-Corruption
• Design Thinking
• Recreational Event Planning
• Entrepreneurship

Discipline Modules

*Students are required to choose any TWO (2) disciplines from six disciplines below

Discipline 1: Human Resource Management

• Labour Law and Industrial Relations
• Safety and Health Administration
• Contemporary Issues in HR

Discipline 2: Logistics

• Logistics Management
• Transportation Management
• Warehouse Management

Discipline 3: Finance

• Corporate Finance
• Investment Analysis
• Financial Markets and Institutions

Discipline 4: International Business

• International Trade and Policy
• International Human Resource
Management
• International Finance

Discipline 5: Management

• Project Management
• Organizational Development
• Total Quality Management

Discipline 6 : Marketing

• Consumer Behaviour
• Retail Management
• Integrated Marketing Communication