Studying a Bachelor of Business Administration (BBA) course provides skills that are useful for a wide variety of career paths. For example, industries related to business consultancy, franchising management, advertising and marketing, human resources and office administration. As you can see, the versatility of BBA courses can enable you to apply for business and non-business related careers.
Looking for BBA courses in Malaysia? At UNITAR International University, we offer Bachelor of Business Administration (honours) degree courses tailored to give students leverage and confidence in the job market.
Course Structure
Core Courses
- Principles of Management
- Microeconomics
- Business Accounting
- Principles of Marketing
- Macroeconomics
- English for Academic Purposes
- Organizational Behaviour
- Principles of Finance
- Human Resource Management
- Quantitative Methods
- Marketing Management
- International Business
- Corporate Social Policy
- Financial Management
- Economics for Business
- Talent Acquisition and Management
- Production and Operations Management
- Digital Business
- Supply Chain Management
- Strategic Management
- Management Information System
- E-Commerce
- Seminar in Global Strategy
- Research Methods
- Digital Marketing
- Ideation
- Discipline 1 – Elective 1
- Discipline 1 – Elective 2
- Discipline 1 – Elective 3
- Discipline 2 – Elective 1
- Discipline 2 – Elective 2
- Discipline 2 – Elective 3
- Industrial Training
University Core
- Falsafah dan Isu Semasa / Bahasa Melayu Komunikasi 2 (Int)
- Penghayatan Etika dan Peradaban / Philosophy and Current Issues (Int)
- Design Thinking
- Integrity and Anti-Corruption
- Recreational Event Planning
- Entrepreneurship
Discipline Modules
*Students are required to choose any TWO (2) disciplines from six disciplines below
Discipline 1: Human Resource Management
• Labour Law and Industrial Relations
• Safety and Health Administration
• Contemporary Issues in HR
Discipline 2: Logistics
• Logistics Management
• Transportation Management
• Warehouse Management
Discipline 3: Finance
• Corporate Finance
• Investment Analysis
• Financial Markets and Institutions
Discipline 4: International Business
• International Trade and Policy
• International Human Resource
Management
• International Finance
Discipline 5: Management
• Project Management
• Organizational Development
• Total Quality Management
Discipline 6 : Marketing
• Consumer Behaviour
• Retail Management
• Integrated Marketing Communication