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Bachelor of Fashion Design with Marketing

Course Information

Mode: Physical
Duration: 36 Month
Intakes:

January, May, September

Campus:

Petaling Jaya

Type: Full-time Study
Application fees: 12930 RM
Tuition fees: 24000.00 RM

Course Overview

The Bachelor of Fashion Design with Marketing (Hons) programme is tailored for developing skills in fashion design and fabrication. It offers an exceptional standard of broad-based knowledge to develop creative awareness, entrepreneurial mindset and advanced understanding of the fashion and textile industry. 

Course Structure

Programme Core Modules

  • Fundamentals of Drawing
  • Design Fundamental
  • Fashion History
  • Introduction to Textiles
  • Fashion Figure Drawing
  • Pattern Drafting
  • CAD for Fashion & Textiles
  • Pattern Manipulation
  • Fashion Illustration
  • Fashion Design: Idea Realisation
  • Fundamentals of Fashion Draping
  • Advanced Fashion Draping
  • Fashion Trends and Forecast
  • Surface and Textile Design
  • Menswear
  • Fashion Accessories and Embellishment Techniques
  • Final Year Project: Research & Development
  • Fashion Event Management
  • Final Year Project: Design Production & Portfolio Presentation
  • Industry Work Placement

Minor Courses

  • Introduction to Fashion Marketing
  • Principle of Marketing
  • Marketing Management
  • Consumer Behaviour
  • Social Media for Fashion Marketing
  • Visual Merchandising
  • Product & Brand Management
  • Service Marketing
  • Integrated Marketing Communication

University Core Modules

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • Design Thinking
  • Entrepreneurship
  • Recreational Event Planning

 

English Core Modules 

  • English for Academic Purpose

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