Master of Business Administration

The Master of Business Administration programme is tailored for students who would like to improve their ability in managing business and capabilities in delivering good results to their organisations. It is also a platform for the students to gain new knowledge and skills to cope with the fast-paced changing economy.

As the demand in the business industry is rapidly increasing, our courses will prepare the learners with competitive intelligence and business strategies and develop them with the right skills in marketing management to meet requirements and needs for the competitive business environment.

• Work Based MBA - Strong emphasis on work-based projects to drive practical learning experience and problem-solving skills.
• Through APEL, take advantage of your prior learning experiences to gain admission, with a further opportunity to reduce your study duration and costs
• Leadership Series – Opportunities for learners’ engagement with industry leaders on leadership views and the business landscape.
• Expert Series – Thematic industry talks delivered by leaders of the industry on emerging trends.
• Industry in the classroom - Industry speakers in the classroom to help learners relate academia to industry’s perspectives. 

Course Structure

Programme Core Modules

•Managing Organisation
•Economics for Managers
•Marketing Management
•Strategic Human Resource Management
•Accounting and Finance for Decision Making
•Research Methodology
•Competitive Intelligence and Asian Business Strategy
•Business Analytics
•Project Paper

Electives*

Management
•Organisational Development and Change Management
•Project Management

Marketing
•Consumer Behaviour and Market Intelligence
•Marketing Communication and Branding Strategy

*Based on availability of offering