Bachelor of Business Administration (Hons) International Business

The programme aims to provide an internationally recognised degree in International Business as well as to produce graduates with functional international business management skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, innovative, socially responsible and good team players who are nationalistic yet global in outlook and behaviour. 

Semester 1

• Writing for Academic Purposes
• Principles of Marketing
• Principles of Management
• Financial Management
• Principles of Economics
• Business Communication

Semester 2

• Isu-Isu Kontemporari Muslim Di Malaysia / Culture And Lifestyle In Malaysia
• Community Service 2
• Technopreneurship
• Foreign Languages 1

Semester 3

• International Management
• Business Law
• Business Research Methods
• Organisational Behaviour
• Hubungan Etnik / Pengajian Malaysia 3
• Business Statistics

Semester 4

• Business Ethics and Corporate Governance
• Management Information System
• International Marketing
• Management Accounting
• International Human Resource Management
• Cross-cultural Management(Elective 1)
• Foreign Languages 1

Semester 5

• International Finance
• Pricing Strategy & Tactics
• Managerial Economics

Semester 6

• International Advertising & Promotions
• Innovation Management
• International Business Environment and Institutions
• Tamadun Islam & Tamadun Asia (Titas) / Bahasa Melayu Komunikasi 2**
• International Economics & Trade
• International Political Economics (Elective 2)

Semester 7

• International Business Strategy
• Supply Chain Management
• Money, Banking and Capital Markets
• E-Marketing (Elective 3)
• Innovation and New Product Development
• International Entrepreneurship (Elective 4)

Semester 8

• Managing Business Risk (Elective 5)
• International Contemporary Issues (Elective 6)
• Economic Reporting (Elective 7)

Semester 9

Internship

Electives

• (Elective 1) Cross-cultural Management
• (Elective 2) International Political Economics
• (Elective 3) E-Marketing
• (Elective 4) International Entrepreneurship
• (Elective 5) Managing Business Risk
• (Elective 6) International Contemporary Issues
• (Elective 7) Economic Reporting