Bachelor of Business Administration in Marketing (Honours)

The programme aims to provide an internationally recognised degree in marketing as well as to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, innovative, socially responsible and good team players who are nationalistic yet global in outlook and behaviour. 

Semester 1

• Writing for Academic Purposes
• Principles of Economics
• Principles of Management
• Financial Accounting
• Business Mathematics
• Business Communication

Semester 2

• Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
• Business Ethics and Corporate Governance
• Foreign Languages 1
• Co-Curriculum

Semester 3

• Retail Management
• Finance I
• Principles of Marketing
• Organisational Behaviour
• Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
• Business Statistics

Semester 4

• Advertising&Promotion Strategy
• Consumer Behavior
• Management Information System
• Business Law
• Technopreneurship
• Elective 1

Semester 5

• Hubungan Etnik / Pengajian Malaysia 3**
• E-Marketing
• Innovation Management
• Foreign Languages 2

Semester 6

• Retail Merchandising Management
• Customer Relationship Management
• Marketing Strategy
• Marketing Management
• Elective 2
• Elective 3

Semester 7

• Sales Management
• Pricing Strategy & Tactics
• Marketing Channels Management
• Marketing Research
• Personal selling
• Elective 4

Semester 8

• Seminar
• Elective 5
• Elective 6

Semester 9

Internship

Electives

• Human Resource Management
• Small Business Management
• Strategic Management
• Creative Problem-Solving
• Operation Management
• Supply Chain Management