Bachelor of Professional Communication (Honours)

Course Overview

Our professional communication students will gain ample exposure to real-world practices with real-world practitioners within the field. Through meticulously designed projects, industrial training and frequent seminars by notable speakers, a holistic education is part of our students’ development.

The programme is designed to enhance student’s versatility on the knowledge and skill set required in the professional field of media and communication. Students will be exposed to industry practices and have hands-on experience of working with real-life industry pitches, projects, and assignments.

We aim to produce graduates who are industry ready, who can make a positive impact on any organisation as soon as they begin their chosen career.

Curriculum

Year 1

• Introduction to Professional Communication
• Introduction to Mass Communication
• Introduction to Intercultural Communication
• Public Speaking and Presentation Skills
• English for Professional Communication
• Co-Curriculum 1
• Small Group Communication
• Writing for the Media
• Communication and Audience
• Media in Malaysia
• Hubungan Etnik OR Bahasa Melayu Komunikasi 2
• Co-Curriculum 2

Year 2

• Communication Theories
• Desktop Publishing
• Persuasive Writing
• *Visual Communication OR Media Globalisation
• Tamadun Islam dan Tamadun Asia OR Malaysian Studies 3
• Media and Communication Research Methods
• Integrated Marketing Communication
• Corporate Writing
• Media Production
• *Crisis Communication OR Social Media
• *Choose any TWO (2) electives

Year 3

• Communication Research Project 1
• Scriptwriting and Storyboarding
• Corporate Communication
• Personal Portfolio Development
• *Event Management OR Media Management
• Communication Research Project 2
• Communication Campaign
• Ethical and Legal Issues in Communication
• Audio and Video Production
• Organisational Communication
• Industrial Training
• *Choose any ONE (1) elective