Bachelor of Business Administration

Overview

Is Business Administration for You?

Learn the ins and outs of management, how to communicate effectively, and how to take charge. Our Bachelor in Business Administration (Hons) programme provides a robust foundation in essential management skills, effective communication strategies, and leadership qualities necessary for taking the helm in any business environment. You'll delve deeply into key business concepts, theories, and real-life applications, preparing you to think critically and act decisively in real-world scenarios.

Our Business Administration Degree offers a blend of theoretical knowledge and practical insights, enabling students to master management principles and apply them effectively across a variety of industries. Through immersive case studies, interactive learning experiences, and direct exposure to industry practices, students not only learn the ins and outs of business operations but also understand the dynamics of global markets and digital economies. 

Course Structure

Course Description

The Bachelor of Business Administration is a three-year course that features unique components that provide digital competencies which are critical in today’s digital-driven economy apart from the exposure to subject areas like accounting and finance, human resource management, information technology, management science and marketing, as well as a whole range of other options including industrial electives in healthcare management as an option.

Year 1

• TITAS/Malaysian 3
• Hubungan Etnik/Bahasa Melayu Komunikasi 2
• Principles of Management
• Business Economic
• Problem Solving Skills
• Business Communication
• Introduction to Web Design
• Introduction to Accounting
• Talent Management
• Introduction to Operation Management
• Principles of Marketing

Year 2

• Business Finance
• Organization Behaviour
• Business Law
• Managing Intellectual Property
• Cost Accounting
• Design Thinking
• Leadership & Governance
• Product Design & Development
• E-Business
• Managing Innovation
• Business and Organisation Sustainability
• Specialism Elective 1
• Specialism Elective 2

Year 3

• Business Research
• International Business
• Consumer Behaviour
• Strategic Management
• Data Driven Business
• Specialism Elective 3
• Supply Chain Management
• Digital Leadership
• Business Ethics
• Business Project
• Economic Development & Issues
• Specialism Elective 4

Specialised Module: Business Administration

• Digital Marketing
• Contemporary Issues in Entrepreneurship & Business
• Cyber Data & Security
• Data Mining & Big Data

Specialised Module: Digital Marketing

• Digital Marketing
• Content Marketing
• Marketing Analytics
• Mobile Marketing

Specialised Module: Business Analytics

• Commerce Analytics
• Agile Methodology
• Data Ethics & Privacy
• Data Mining & Big Data

Specialised Module: Healthcare Management

• Ethics & Legal Aspects in Healthcare
• Healthcare Service Quality
• Healthcare Financing
• Healthcare, Safety, Emergency Crisis Management