Master of Business Administration

PROGRAMME OUTLINE

This programme is specifically designed to provide:

• An opportunity to develop knowledge and skills as a business manager in various work settings.
• A platform to improve effectiveness in any present and future management roles.
• Developing capabilities in integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.

On successful completion of the programme, you will be able to :

• Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
• Understand behavioral science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the contemporary business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self management within the professional environment.

This programme is geared towards senior managers, managers and executives who wish to focus on enhancing and enriching management, critical decision making skills and career growth in both local and international organisations. The Part time programme is specifically designed for working executives.

This programme comprises 13 coursework modules (including Research Methodology module) and a Project.

You will be expected to conduct effective research in relation to business for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of business.