Bachelor of Media Technology with Honours

The aim of the Bachelor of Media Technology (Hons.) program is to produce graduates who are able to think critically, creatively, and innovatively as well as are skilled in the field of management-oriented, technology-assisted mass communication in order to face contemporary challenges. 

Programme Aims

Our goal is to establish the Media Technology Undergraduate Program at Universiti Utara Malaysia as a management-oriented programme that can instil knowledge and skills in handling media-related issues and technology.  

Programme Objectives

• To develop graduates who have the expertise to utilise media technology in a balanced and integrated approach in line with the current needs and change.
• To develop skilled graduates in managing media technology efficiently and effectively within the organisation.
• To develop graduates who are competent, adept, proficient, and possess high media technology management leadership in areas of advertising, journalism, and broadcasting in line with the national aspiration.