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Bachelor of Communication (Honours)

Course Information

Mode: Physical
Duration: 36 Month
Intakes:

January, May, September

Campus:

Kuala Lumpur

Type: Full-time Study
Application fees: 9700 RM
Tuition fees: 22350.00 RM

Course Overview

The Bachelor of Communication (Hons) is a communication programme offering four (4) exciting specialisations:

  • Advertising & Brand Management
  • Public Relations & Persuasion
  • Organisational & Corporate Communication
  • Integrated Marketing Communication

PROGRAMME STRUCTURE

YEAR 1

  • Understanding Human Communication
  • Media, Culture & Society
  • IT Applications
  • Public Speaking
  • News Writing for the Media
  • Principles of Advertising & Branding
  • Intercultural Communication
  • Fundamentals of Public Relations
  • Organisational Communication
  • Integrated Marketing Communication: Principles & Practices

YEAR 2

 

  • Webpage Development and Management
  • Communication Law
  • Consumer Behaviour
  • Fundamentals of Copywriting
  • Brand Identity & Position
  • Critical Understanding in Social Media
  • Propaganda & Public Opinion
  • Image & Reputation Management
  • Managing Interpersonal Communication
  • Media Technology

YEAR 3

  • Media Planning & Management
  • Communication Research Methods
  • Research Project
  • Campaign Management
  • Media Literacy
  • Political Communication
  • Corporate Social Responsibility (CSR)

Universities Offering This Course

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