April, August
Subang Jaya
Year 1
The first year of the programme introduces the broad range of issues related to the fundamentals of fashion management and communication, fashion products and visual communication. Students will get to explore diverse and innovative ways of approaching fashion management, marketing and communication problems and develop strategic and creative capabilities in different ways.
Subjects include:
• Business of Fashion 1
• Fashion Photography
• Fashion Communication 1
• Fashion Marketing and Management
Electives:
• Visual Merchandising / Fashion Illustration
Learning Focus:
• Trend Prediction
• Branding Strategies
• Image Making and Styling
• Advertising
• CAD
• Editorial Copy
Year 2
During the second year, projects are designed to develop managerial and analytical skills in addition to building on themes explored in Year 1, helping to prepare students for the working industry.
Subjects include:
• Business of Fashion 2
• Fashion Communication and Emerging Media
Learning Focus:
• Social Media Communication
• Experiential Campaigns
• Publication
• Advertising
• CAD
• Live Project
Year 3
The final year concentrates on research and practice to extend and consolidate students' professional skills, knowledge and understanding through the final year modules. Students will develop a body of original work that demonstrates an advanced level of engagement with their chosen area of specialism.
Subjects include:
• Professional Practice
• Final Fashion Project Part 1
• Industry Work Placement
• Final Fashion Project Part 2
Learning Focus:
• Personal Branding
• Fashion Management & Communication Business Practices
• Self-Directed Project
Industry Attachment (compulsory)
MPU subjects
• Bahasa Kebangsaan A*/Design Thinking
• Corporate Social Responsibility and Community Engagement
• Integrity and Anti-Corruption
• Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
• Philosophy and Current Issues
Copyright @
Edubridge Resources Sdn Bhd (1411602-A)
Diamond Square Business Centre,
Block F, No 24-2-1, Jalan Semarak Api 3,
OFF Jalan Gombak, 53000 Kuala Lumpur, MALAYSIA
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