ABOUT THIS PROGRAMME
E-commerce undergraduate program equips students with the knowledge and skills needed to succeed in the dynamic world of online business and commerce. Student will learn the basic operations of managing the business such as marketing, accounting, finance and operation, with emphasis on the application of technology such as the use of internet for marketing, building virtual storefront and social media management. The students later can succeed as online business owner, consultant, digital marketer and e-commerce manager just to name a few.
WHAT WILL YOU LEARN?
Year 1
Mata Pelajaran Umum (General Subject), Basic Marketing, Business Economics, Business Mathematics, Database Concepts, Introduction to E-Commerce, Introduction to Financial Accounting, Introduction to Statistics, Office Application Technology, Organizational Management, Report Writing
Year 2
Basic Entrepreneurship, Business Ethics, Business Law, Corporate Finance, Cyber Law, Financial Management, Free Electives, Innovation Management, Intermediate E-Commerce, International Business, International Marketing / Quality Management, Managing Cultural Diversity, Operations Management, Organizational Behaviour, Professional Communication, Technology Management
Year 3
E-Customer Relation Management, Free Electives, Industrial Relations / Management Information System / Marketing Management, Internet Marketing, Knowledge Management / Human Resources Management, Project Paper 1 & 2 / Industrial Training, Seminar in E-Commerce, Strategic Management