BACHELOR OF COMMUNICATION (HONS) IN INTEGRATED MARKETING COMMUNICATION

ABOUT THIS PROGRAMME

The Bachelor of Communication (Honours) in Integrated Marketing Communication (BCIMC) trains students to explore a career in the communication and marketing fields. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products.

Graduates with this qualification can enhance thinking skills and expand creativity in developing an interesting message and effective visual of advertising. Students also will be able to evaluate, measure and relate the effectiveness of IMC to the business performance and overarching corporate reputation of a firm or institution. BCIMC prepares students to compute and analyse the process, development and importance of every aspect of functional integration communication in promoting product and enhancing market competitiveness. 

WHAT WILL YOU LEARN?

Year 1

MPU Subjects (U1), Human Communication, Theories of Communication, Basic Marketing, Introduction to Integrated Marketing Communication, Introduction to Corporate Communication, Office Application Technology, Mass Media and Society, Public Relations Practices, Introduction to Corporate Multimedia, Introduction to Social Science, Communication Law & Ethics, Interactive Skills, MPU Subject (U2)

Year 2

Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills, Free Elective I, Consumer Behaviour, E-Advertising, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management, MPU Subjects (U3)

Year 3

Crisis Communication Management, IMC Campaign and Planning, Creative Strategies and Production in IMC, IMC Globalization, Effective Negotiation, Free Elective II, International Marketing, Internet Marketing, Industrial Training