DIPLOMA IN CORPORATE COMMUNICATION

ABOUT THIS PROGRAMME

The Diploma in Corporate Communication offers a structured package of courses that gives students the basic knowledge and understanding of the corporate communication field. The programme incorporates the practice of public relations, advertising, marketing, management, psychology, IT, law and ethics among others. This multidisciplinary curriculum is designed to give students the extra edge in their careers.

When it comes to the workplace setting and when doing business, a person must know how to communicate appropriately. Communicating in the corporate field is not the same as casual communication between friends. This course teaches students the basic concepts of corporate communication. 

WHAT WILL YOU LEARN?

Year 1

Fundamentals of Corporate Communication, Introduction to Communication Theories, Introduction to Public Relations, Grammar in Action I, Grammar in Action II, Effective Listening & Speaking Skills I, Effective Listening & Speaking Skills II, Essential of Human Communication, Psychology of Communication, Customer Relations, Corporate Communication Practice I, Principles of Management, Office Application Software, Corporate Communication Practice II, MPU Subjects (U1, U2)

Year 2

Intercultural Communication, Contemporary Advertising, Oral Communication in Business, Introduction to Brand Management, Professional Image Building, Corporate Communication Practice III, Mass Media and Society, Desktop Publishing, Organizational Communication, Professional & Organisational Writing, Ethics and the Media, Negotiation for Success, Publicity and Strategies in Corporate Communication, Public Relations Practices, MPU Subjects (U3, U4)