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BACHELOR IN VISUAL COMMUNICATION AND MARKETING (HONS)

Course Information

Mode: Physical
Duration: 36 Month
Intakes:

February, July, September

Campus:

Shah Alam

Type: Full-time Study
Application fees: 6539 RM
Tuition fees: 20500.00 RM

Course Overview

About the Course

From eye catching websites or iconic logos to smart packaging design and ground breaking ad campaigns, we are constantly surrounded by graphics designed to transcend cultural and language barriers. MSU's Bachelor in Visual Communication and Marketing is a combination of multimedia knowledge, graphic design and business skills. You will learn how to manage the marketing side of business besides producing marketing communication, and be sufficiently equipped to venture into your own business. Practical projects and real-world case studies will allow you to apply critical and creative thinking in responding to tangible issues, fostering your abilities in problem solving and decision making. Your lecturers are industry professionals, and the learning opportunities and experiences we provide you will add depth and breadth to your understanding and develop both your vocational and life skills. You will also spend your final year on placement, to gain skills and experience that are distinct but complementary to the theory and academic skills obtained. 

Among the Courses Offered

Year One

  • Graphic Visualisation
  • Design Research
  • Integrated Marketing Communication
  • Publication Design

Year Two

  • Advertising and Promotion
  • Intellectual Property and Commercial
  • E-Commerce for Global Market
  • Contemporary Issues in Communication and Marketing 

Year Three

  • Internet Marketing and Social Media
  • Design Management
  • Industrial Training

Career Prospects

  • Marketing Executive
  • Marketing ResearchSpecialist
  • Visual Marketing Designer

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