Bachelor of Business Administration (Hons.) Marketing Management

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered. 

• Year 1
  • English for Business Communication
    Understanding Management
    Financial Accounting for Managers
    Quantitative Analysis Models for Business
    Entrepreneurship and Ethical Practices
    Financial Management
    Introductory Microeconomics
    Fundamentals of Marketing
    Human Capital and Organisational Behaviour
    Digital Business
    Cyber Security
• Year 2
  • Introductory Macroeconomics
    Quality and Operations Management
    Data Analytics for Businesses
    Supply Chain Management
    Business Application Development
    Selling and Sales Management
    Business Risk Management
    Innovation Management
    Introduction to Financial Technologies
    Management of Strategy
    International Business OR International Economics
    Marketing Research Methods
    Promotional Marketing
    Understanding Consumer
    Retailing 
• Year 3
  • Business Information Systems
    Strategic Management Information Systems OR Business Intelligence
    Project Management
    Marketing Management Research Project
    International Marketing
    Strategic Marketing
    International Trade and Policy
    Social Media and Digital Marketing
    Product and Service Marketing
    Industrial Training