Bachelor of Communication (Strategic Communication) (Hons)

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives. 

Programme Structure

• Core
  • Year 1
    • • Fundamentals of Strategic Communication
      • Communication Theories
      • Media Culture
      • Fundamentals of English
      • Stakeholders Management
      • Media Law
      • English for Academic Purposes
      • Intercultural Communication
      • Public Relations Strategies
      • Marketing Communication Strategies
      • Workplace Communication
  • Year 2
    • • Corporate Communication
      • Social Media Strategies
      • Media Publishing and Corporate Design
      • Strategic Thinking and Planning
      • Integrated Promotional Communication
      • Semiotic Studies
      • Multimedia Applications for Communication
  • Year 3
    • • Corporate Strategy
      • Design Thinking for Strategic Communication
      • Crisis Communication Strategy
      • Event Planning and Management
      • Corporate Reputation Management
      • Corporate Advertising
      • Corporate Writing
      • Negotiation in Professional Contexts
      • Capstone Project
      • Internship