Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.
We aim to develop graduates with the intellectual capacity to generate creative ideas in advertising communications, and who are technically
capable of transforming those ideas into impactful outputs.
Programme Structure
- Core
- Year 1
- Advertising Design 1
Advertising Design 2
Web Design
Environmental Design
Media Culture
Video Production
Media Aesthetics
3D Modelling and Printing
Internet and Mobile Application
Mobile App Design and Development
- Year 2
- Advertising Design 3
Advertising Design 4
Audio Visual for Advertising
E-marketing
Multimodal Interaction Design
Semiotic Studies
Sound Design 1
Integrated Marketing Communication
Video Production for Advertising
- Year 3
- Advertising Design Project 1
Advertising Design Project 2
Interactive Technology for Advertising
Design Research
Sound Design 2
Media Law
Media Anthropology
Internship Programme