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Bachelor of Multimedia (Hons.) Media Arts

Course Information

Mode: Physical
Duration: 36 Month
Intakes:

July, October

Campus:

Cyberjaya

Type: Full-time Study
Application fees: 8100 RM
Tuition fees: 25750.00 RM

Course Overview

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with the intellectual capacity to generate creative ideas in advertising communications, and who are technically
capable of transforming those ideas into impactful outputs. 

Programme Structure

  • Core
    • Year 1
      • Advertising Design 1
        Advertising Design 2
        Web Design
        Environmental Design
        Media Culture
        Video Production
        Media Aesthetics
        3D Modelling and Printing
        Internet and Mobile Application
        Mobile App Design and Development
    • Year 2
      • Advertising Design 3
        Advertising Design 4
        Audio Visual for Advertising
        E-marketing
        Multimodal Interaction Design
        Semiotic Studies
        Sound Design 1
        Integrated Marketing Communication
        Video Production for Advertising
    • Year 3
      • Advertising Design Project 1
        Advertising Design Project 2
        Interactive Technology for Advertising
        Design Research
        Sound Design 2
        Media Law
        Media Anthropology
        Internship Programme

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