3+0 BA (Hons) in Marketing, University of Hertfordshire UK

Year 1

• Economics for Business
• English for Business Studies 1
• English for Business Studies 2
• Essentials Skills in Marketing
• Preparing for Professional Success
• Principles of Marketing
• Introduction to Marketing Communications
• Content Creation
• Digital Landscape
• Understanding Data

Year 2

• Managing People
• Enhancing Employability in Marketing
• E-Portfolio and Employer Relations
• Consumer Behaviour
• Digital Marketing in Practice
• Marketing Insights, Analysis and Planning
• Social Media and Social Influence
• Marketing Research
• Innovation and Business Model Design

Year 3

• The Future of Marketing
• Branding and Communications Strategy
• Digital Venture Creation
• Global Marketing
• Agency Practice and Management
• Strategic Product Management

Electives**
Choose from the following

• Digital Economy and Integrated Marketing Communications OR
• Dissertation - Marketing

MPU Subjects

• Appreciation of Ethics and Civilisation (Local students) / Malay Communication 2 (International students)
• Philosophy and Current Issues
• Bahasa Kebangsaan A* / Design Thinking
• Corporate Social Responsibility and Community Engagement
• Integrity and Anti-Corruption