Diploma in Digital Business

This two-year diploma programme off­ers a variety of essential knowledge and skills in digital business through inquiry and exploration of new business models and opportunities in the digital era. This program also equips students with skills in shifting digital business transformation strategies, leading digital innovations, analysing valuable data for decision making, understanding the concept of how digital business transformation adapt with artificial intelligence, enhancing business analytics for digital business, engaging customers through digital marketing and experiencing in developing digital business practices.

Upon completion of the programme, students can opt to further study in a related undergraduate programme off­ered by Faculty of Business and Faculty of Management in MMU, except for Bachelor of Financial Engineering (Hons). 

Programme Structure

• Year 1
  • Business Management
    Microeconomics
    Digital Business Venture & Strategy
    Business Accounting
    Introduction to Digital & Social Media Marketing
    Character Building
    Business Communication in the Digital Age
    Principle of Marketing
    Web Design
    Fundamentals of Business and Ethics
    Business Finance
    Introduction to Information System
    Digital Logistics and Supply Chain Management
• Year 2
  • Quantitative Analysis
    Macroeconomics
    Business System Development
    Web Development and Application
    Cybersecurity
    Introduction to Financial Technology
    Business Analytics
    People Management
    Operations Management
    E-Commerce
    Decision Support System for Management
    Digital Business Project