This Masters programme in Creative Multimedia is designed to provide the best expertise in both University research and Industry practice with which to gain the skills needed for a future in the rapidly growing multimedia sector. It addresses the relationship between theory and practice in researching and developing creative content in the digital platform. The programme focuses on the design, content provision and creative authoring of interactive digital media (multimedia) products, services and new media artworks. Combining both practice-based and theory-based learning, the programme addresses how new digital tools, emerging technologies and social platforms are central to the production and distribution of all media genres and information formats.