Bachelor of Business Administration in Management (Hons)

Opportunities for effective and professional managers range across all areas of business. This programme prepares you for a successful career in management. You will learn all the main areas of the theory and practice relating to management, namely the methods of planning, organizing, leading and controlling an organization, and gain valuable experience of current business management practices. You will also be equipped with a high level of personal skills and competencies, coupled with sound knowledge and the ability to respond to change. 

Programme Module

Common Core

• Business Communication
• Business Ethics and Social Responsibility
• Essentials of Information Skills
• Foundation of Business
• Human Resource Management
• Introduction to Finance
• Introduction to Financial Accounting
• Introduction to Management Accounting
• Law for Business
• Principles of Management
• Principles of Marketing
• Principles of Macroeconomics
• Principles of Microeconomics
• Quantitative Methods for Business

Discipline Core

• Business Analytics
• Business Research Methods
• Consumer Behaviour
• Digital Marketing
• E-Commerce
• Entrepreneurship
• Financial Technology
• Global Talent Management
• Human Resource Development
• Marketing Management
• Personal Finance
• Sales Management

Specialization

• Business Process Management
• Business Project Plan
• Industrial Relations
• International Business
• International Management
• Leadership
• Logistics Supply Chain Management
• Organisational Behaviour
• Organisational Theory and Design
• Strategic Management

Industrial Training

• Internship

Compulsory Courses

• Graduate Preparatory Course
• Bahasa Melayu Komunikasi 2 (International Students) OR
• Penghayatan Etika dan Peradaban (Malaysian Students)
• Philosophy and Current Issues (Malaysian & International Students)
• Co-curriculum