Bachelor of Business Administration (Hons) in Digital Marketing

The Programme

Bachelor of Business Administration (Honours) in Digital Marketing is a course where student will learn about Digital Marketing in detail. Decipher and analyse the consumer’s behaviour and applying into actionable business data which directly opens up the avenue of new business prospects. 

What is Digital Marketing? 

Digital marketing refers to the translation of customer behaviour into actionable business data to identify new revenue opportunities. It can be further broken down to several categories with the most important are website marketing, search engine optimization (SEO), content marketing, social media marketing, and affiliate marketing.

Why study Digital Marketing @ Nilai University?

• Industry-Relevant Curriculum: offers curriculum tailored to the rapidly evolving digital marketing industry, covering the latest strategies, tools, and techniques
• Hands-On Experience: Students gain practical experience through live projects, marketing campaigns, and data analysis, equipping them with valuable skills for real-world applications
• Industry Connections and Networking: building connections with industry professionals, guest speakers, and companies, providing students with industry insights and future career prospects with approximately 860,000 job openings as per LinkedIn’s study

Programme Module

Core (Common)

• Business Ethics and Social Responsibilities
• Introduction to Finance
• Introduction to Financial Accounting
• Introduction to Management Accounting
• Quantitative Methods for Business
• Essentials of Information Skills
• Principles of Marketing
• Foundation of Business
• Business Communications
• Business Process Management 
• Law for Business
• Principles of Microeconomics
• Principles of Macroeconomics
• Principles of Management
• Marketing Management 
• Perspective of Marketing Communications 
• Strategic Marketing 
• Human Resource Management
• Management Information System

Core (Discipline)

• Personal Finance
• Financial Technology
• Organisational Behaviour
• Marketing Management
• Entrepreneurship
• Digital Marketing 
• E-Commerce
• International Business
• Business Analytics
• Logistics and Supply Chain Management
• Global Talent Management
• Business Research Methods

Specialisation

• Consumer Behaviour
• Ethics in Digital Marketing
• Marketing Research
• Global Marketing
• Advertising Marketing
• Social Media Marketing
• Affiliate Marketing
• Mobile & Email Marketing
• Search Engine Optimization and Minimization
• Web Analytics

Compulsory

• Philosophy & Current Issues 
• Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
• Integrity and Anti-corruption 
• Co-curriculum

Industrial Training

• Internship