Bachelor of Business Management (Hons)

Why do some companies succeed while others struggle to get on their feet? What does it take to make an impact in today’s world? Gain in-depth knowledge of business models, concepts, and theories, along with basic entrepreneurship, innovation and marketing skills. Learn what it takes to be part of a dynamic and rapidly-changing environment, and why understanding people, technology, data, and communication matters. After completing Year 1, choose your area of specialisation. You don’t need to decide before you enrol. Find out what you like and what you’re good at, then decide. 

Programme Details

Year 1

• Business Writing
• Accounting
• Principles of Management
• TITAS / Bahasa Melayu Komunikasi 2 (MPU 1)
• Business Communication
• Principles of Marketing
• Organizational Behavior
• Management Information System
• Microeconomics
• Critical Thinking
• Hubungan Etnik / Pengajian Malaysia 3
• Business Ethic 

Year 2

• Human Resource Management
• Management Accounting
• Financial Management
• International Business
• Marketing Management
• Business Mathematics
• E-Commerce
• Business Law
• Transport and Logistics
• Kemahiran Kepimpinan dan Hubungan Insan /Keusahawanan (MPU 2)
• Ekonomi Malaysia / Perlembagaan & Masyarakat
  Malaysia (MPU 3)

Year 3

• Macroeconomics
• Khidmat Masyarakat / Aktiviti Ko-kurikulum
• Research Methodology
• Quality and Productivity Management
• Strategic Management
• Statistics
• Final Year Project
• Decision Making
• Business Strategy
• Entrepreneurship & Small Business
• Banking and Finance