Bachelor of Design (Digital Media) (Hons)

Graphic design is a constantly evolving, multifaceted field. Today’s Graphic Designers are constantly challenged to keep abreast with the changing communications environment where they work, applying their creative abilities to produce dynamic and eye-catching solutions to clients’ problems. If you have a passion for innovative problem solving through visual ideas, consider Graphic Design as a profession.

The internationally-oriented curriculum will push forward their conceptual boundaries with exposure to global design practice through the travelling studio mode, where they will carry out projects in collaboration with universities overseas. Workshops with international staff will enable students to pick up the finer points of design culture from different parts of the world. With this wide scope of knowledge and skills, graduates will be able to work anywhere in the world. 

Programme Details

Year 1

• Typography
• Visual Communication Studies
• Mata Pelajaran Umum 1 – Module 1
• Illustration Techniques
• Digital Design & Technology
• Creative Thinking & Practice
• Digital Photography
• Animation Fundamentals
• Visual Communication and Cultural Studies
• Digital Video Production
• Mata Pelajaran Umum 1- Module 2
• Design of Mobile Applications 

Year 2 

• Brand Strategies
• Three-Dimensional Animation
• History of Visual Art and Design
• Digital Video Compositing
• Research Methodology
• Games Design
• Motion Graphics Communication
• Mobile Applications 2
• Industry-Based Project
• Professional Practice
• Academic Writing in Visual Arts
• Mata Pelajaran Umum 2
• Mata Pelajaran Umum 3
• Degree Project
• Portfolio Exhibition
• Internship

Year 3 

• Web Design
• Mata Pelajaran Umum 4
• Elective Subjects:
• Digital Publishing 1*
• Advertising Design*
• Packaging Design*
• Brand Application*
• Marketing Principles*