Bachelor of Design (Graphic Design) (Hons)

Graphic design is a constantly evolving, multifaceted field. Today’s Graphic Designers are constantly challenged to keep abreast with the changing communications environment where they work, applying their creative abilities to produce dynamic and eye-catching solutions to clients’ problems. If you have a passion for
innovative problem solving through visual ideas, consider Graphic Design as a profession.

The internationally-oriented curriculum will push forward their conceptual boundaries with exposure to global design practice through the travelling studio mode, where they will carry out projects in collaboration with universities overseas. Workshops with international staff will enable students to pick up the finer points of design culture from different parts of the world. With this wide scope of knowledge and skills, graduates will be able to work anywhere in the world. 

Programme Details

Year 1

• Typography
• Visual Studies
• Mata Pelajaran Umum 1 – Module 1
• Illustration Techniques
• Digital Design & Technology
• Creative Thinking & Practice
• Digital Photography
• Digital Publishing 1
• Advertising Design
• Design Studies
• Mata Pelajaran Umum 1 – Module 2
• Communication Writing

Year 2 

• Digital Publishing 2
• Brand Strategies
• Advertising Campaign
• Design Thinking
• Design Studio
• Research Methodology
• Brand Application
• Mata Pelajaran Umum 2
• Packaging Design
• Marketing Principles
• Industry-Based Project
• Mata Pelajaran Umum 3
• Professional Practice
• Thesis Proposal Writing
• Degree Project
• Portfolio Exhibition

Year 3 

• Internship
• Mata Pelajaran Umum 4
• Elective Subjects
• Web Design*
• Motion Graphics Communication*
• Digital Video Production*
• Animation Basics*
• Three-Dimensional Animation*
• Design of Mobile Applications*