BA (Hons) in Advertising and Digital Marketing Communications (3+0)

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

A rigorous combination of established marketing theory and cutting-edge advertising digital practice
Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
Offers exemptions from CIM and IDM examinations
One of the first degrees of its kind in the UK, and unique in Malaysia 

Programme structure and modules

Year 1

Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / PR
Creative Content Marketing
Brand Management
Tamadun Islam dan Tamadun Asia (TITAS) / MPU3143 Bahasa Melayu Komunikasi 2
Hubungan Etnik / Malaysian Studies 3
MPU3213 Bahasa Kebangsaan A

Year 2

Customer Insight & Research (Part 1)
Personal & Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight & Research (Part 2)
Research Methods
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers

Year 3

Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications