January, June, September
Kuala Lumpur
Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.
Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.
Programme structure and modules
Year 1
Introduction to Business
Microeconomics
General Language Training
Financial Accounting 1
Data Analysis
Academic English
Bahasa Melayu Komunikasi 1 (International students)
Malaysia Studies 2 (Local students)
Principles of Management
Business Communication
Introduction to Marketing
Growth Mindset / Bahasa Kebangsaan A*
Year 2
Macroeconomics
Elective
Digital and Service Marketing
Consumer Behaviour
Applied Digital Skills
Elective
Social Media Marketing
Industrial Revolution 4.0 in Malaysia
Marketing Management
Digital Marketing
Business and Company Law
Elective (NEW)
Co-curriculum Management
Year 3
Personal Selling
Integrated Marketing Communication
Elective
Marketing Research
Internship (SEGi Sarawak Only)
Copyright @
Edubridge Resources Sdn Bhd (1411602-A)
Diamond Square Business Centre,
Block F, No 24-2-1, Jalan Semarak Api 3,
OFF Jalan Gombak, 53000 Kuala Lumpur, MALAYSIA
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