This programme is designed to cater to the high demand for skilled professionals in the fields of advertising, multimedia, public relations, and broadcasting.
Moreover, this diploma programme also aims to instill students with technological know-how and many invaluable skills to produce industry-centric graduates who are computer and IT-savvy, enabling them to excel in the global communications industry.
Upon completion of this programme, students will be fully equipped with exceptional design skills, presentation skills, communication skills, writing skills, and management skills to apply in the challenging and competitive public relations, advertising, and broadcasting industry.
Programme structure and modules
Year 1
General Language Training
Introduction to Mass Communication
Principles of Marketing
News Reporting
Business Communication
Videography
Academic English
Advertising Principles
Documentary & Photojournalism
Fundamental Photography
Media Studies
Year 2
Public Relations
Visual Analysis
Communication & Scholarship
Media Law & Ethics
Copywriting
Electronic Publishing
Decision Making Skills
Film Appreciation
Journalism
Communication Research
Final Year Project
Year 3
Industrial Training