BA (Hons) Business Administration

The demand for qualified business professionals will always be high and this programme stands out for its emphasis on hands-on learning that equips students with the knowledge needed to manage and improve a company’s performance. An ever dynamic course content that evolves with the business world, students will develop their creative and decision-making capabilities by engaging with real-life case materials in a stimulating learning environment. 

Courses Offered

Year 1

• Business Accounting
• Business Communication
• Business Information Systems
• Statistics and its Applications
• Macroeconomics
• Microeconomics
• Organisational Behaviour
• Fundamentals of Management
• Fundamentals of Marketing
• Sustainability in Business
• Co-Operative Placement 1

Year 2

• Company Law
• Business Mathematics
• Business Research Methods
• Management Science
• Managing People
• Corporate Communication
• Financial Management
• Management Ethics
• Operations Management
• Co-Operative Placement 2

Elective 1 (Choose one)

• Introduction to Branding
• Social Media Marketing

Elective 2 (Choose one)

• Cross-Cultural Management
• E-Commerce for Small Business

Year 3

• Corporate Finance
• Independent Project A
• Independent Project B
• International Business
• Strategic Management
• Leadership
• Contemporary Human Resource Management
• Organisational Development and Change
• Co-Operative Placement 3

Elective 3 and 4 (Choose two)

• Financial Statement Analysis
• Retail Brand Management
• Services Marketing
• Issues in Global Economy

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)

For foreign students:

1. Communication in Bahasa Melayu 2
   (Bahasa Melayu Komunikasi 2)

All students:

1. U2 – University Life
2. U2 – Integriti dan Anti Rasuah (Integrity and Anti-Corruption)