BA (Hons) Fashion Design with Marketing

The BA (Hons) Fashion Design with Marketing is designed to prepare graduates to meet the global fashion market demands in strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute. 

Courses Offered

Year 1

• Fashion Illustration and Design Communication
• Garment Construction and Fashion Sewing
• Art History
• Visual Communication
• Life Drawing
• Integrated Marketing Communication in Fashion
• History of Fashion
• Creative Cutting
• Design Development and Portfolio
• Extra-curricular Learning Experiences 1 (MPU-U4)
• University Life (MPU-U2)
• Fundamentals of Management
• Fundamentals of Marketing
• Co-operative Placement 1

Year 2

• Customer Communication
• Fabric and Functions
• Industry Brief 1 - Production and Realisation
• Industry Brief 1 - Research and Design Presentation
• Extra-curricular Learning Experiences 2 (MPU-U4)
• Business Modeling with Spreadsheet
• Entrepreneurship
• Industry Brief 2 - Production and Realisation
• Industry Brief 2 - Research and Design Presentation
• Sculpting with Fabric
• Religions in Malaysia (MPU –U3)
• Co-operative Placement 2

Year 3

• Industrial Design and Manufacture
• Final Major Project - Research, Idea Development and Rationale
• Men’s Wear - Tailoring Manufacture and Styling
• Extra-curricular Learning Experiences 3 (MPU-U4)
• Fashion Show Production - Collaborative Project
• Corsetry Construction Techniques
• Final Major Project - Portfolio and Dissertation
• Final Major Project - Realisation and Manufacture
• Co-operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)
2. Philosophy and Contemporary Issues
   (Falsafah dan Isu Semasa)

For foreign students:

1. Philosophy and Contemporary Issues
2. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)