BA (Hons) Graphic Design

The BA (Hons) Graphic Design embraces a philosophy that respects the lineage of design while keeping in mind the demanding needs of design for tomorrow’s industry. Focusing on conceptual problem-solving, creativity, formal design and even cutting-edge design for 6 multimedia, the programme’s curriculum revolves around the practice of design. 

Courses Offered

Year 1

• Art History
• Life Drawing
• Graphic and Image Editing
• Packaging & Display Design
• Visual Communication
• University Life (MPU-U2)
• Typography 1
• Basic Photography
• Brand Design & Campaign
• Introduction to Multimedia
• Extra-Curricular Learning Experiences 1 (MPU-U4)

Elective: Choose One

• Film Studies
• Introduction to Advertising
• Introduction to Public Speaking
• Fundamentals of Marketing

Year 2

• Design and Layout
• Typography 2
• Web Design
• Information & Environmental Design
• Multimedia Design 1
• Design for Industry
• Religions in Malaysia (MPU-U3)
• Proposal Writing
• Digital Visual Presentation
• Practical Training
• Extra Curricular Learning Experiences 2 (MPU-U4)

Elective: Choose One

• Post-Production
• Customer Communication
• E-Marketing
• Entrepreneurship

Year 3

• Multimedia Design 2
• Design Major Project 1
• Research Project
• Intellectual Properties
• Portfolio
• Design Major Project 2
• Extra-Curricular Learning Experiences 3 (MPU-U4)
• Industry Placement

Elective: Choose One

• Design for Motion Graphic
• Branding
• Media Planning & Management
• Integrated Marketing Communications

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)
2. Philosophy and Contemporary Issues
   (Falsafah dan Isu Semasa)

For foreign students:

1. Philosophy and Contemporary Issues
2. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)