BA (Hons) Marketing

The marketplace is dynamic and challenging. A marketer must possess a strategic mindset to navigate these challenges and develop unique selling propositions for the company's products and services. This programme cultivates graduates with a comprehensive understanding of marketing within an organisation and the broader business landscape. Graduates will develop a strong analytical and strategic mindset, mastering essential skills to analyse, plan, implement and control strategic marketing initiatives. 

Courses Offered

Year 1

• Fundamentals of Marketing
• Fundamentals of Management
• Business Accounting
• Microeconomics
• Organisational Behaviour
• Business Information System
• Business Communication
• Macroeconomics
• Introduction to Digital Marketing
• Statistics and its Applications
• Co-Operative Placement 1

Electives (Choose one)

• Sustainability in Business
• Introduction to Branding

Year 2

• Consumer Behaviour
• Marketing Analytic
• Marketing Processes
• Managing People
• Entrepreneurship
• Financial Management
• Business Research Method
• Internet and SEO Marketing
• Sales Management
• Operations Management
• Management Ethics
• Co-Operative Placement 2

Year 3

• Social Media Marketing
• Strategic Marketing
• Integrated Marketing Communications
• Marketing Research Project A
• Marketing Research Project B
• Services Marketing
• Retail Brand Management
• International Sustainable Marketing
• Current Issues in Marketing
• Strategic Management
• Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)

For foreign students:

1. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)

Local and international students:

1. University Life
2. Integrity and anti-corruption
3. Extracurricular learning experience 1
4. Extracurricular learning experience 2
5. Extracurricular learning experience 3
6. Philosophy and Contemporary Issues