Bachelor of Arts (Honours) Entrepreneurship

This programme prepares students to acquire an entrepreneurial mind-set, and act in more creative, innovative, opportunistic and proactive ways. Be equipped with in-depth knowledge and competent skill sets to analyse and interpret the current business environment in context of entrepreneurial development and management. Build a life on your own terms and make a change in the world.  

Courses Offered

Year 1

• Entrepreneurship
• Microeconomics
• Statistics and its Applications
• Fundamentals of Management
• Business Communication
• Macroeconomics
• Business Accounting
• Business Information System
• Fundamentals of Marketing
• Organisational Behaviour
• Co-Operative Placement I

Year 2

• Financial Management
• Business Research Methods
• Operations Management
• Introduction to Digital Marketing
• Family Business
• Managing People
• E-Commerce for Small Business
• Entrepreneurial Finance
• Management Ethics
• Co-Operative Placement II

Electives A (Choose one)

• Management Science
• Corporate Communication
• Introduction to Advertising
• Introduction to Multimedia
• Sustainability in Business

Year 3

• Entrepreneurship Project I
• Entrepreneurship Project II
• Developing Entrepreneurship Skills 1
• Developing Entrepreneurship Skills 2
• Strategic Management
• Franchising
• Social Entrepreneurship
• Leadership
• SME and Public Policy
• Corporate Entrepreneurship
• Cooperative Placement III

Electives B (Choose two)

• Social Media Marketing
• Strategic Marketing
• Web Design
• Basic Photography
• Business Law

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations (Penghayatan Etika dan Peradaban)
2. Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)

For foreign students:

1. Philosophy and Contemporary Issues
2. Communication in Bahasa Melayu 3 (Bahasa Melayu Komunikasi 3)